Eisenberg 1940s Ads

Eisenberg had shown jewelry in their ads prior to the 1940s, but once they incorporate Eisenberg Jewelry Inc. their advertising would become equally split, and often would promote both at the same time.

1940

Description

B. Altman & Co. Store Ad

Jewelry of the future...clearcut and dazzling as an iceberg in sunlight...modern, unashamedly enormous. That's the Eisenberg look and a new one for costume pieces, either in this pure diamond-white rhinestone, or in jeweled colors. We introduce them to New York now in this super-colossal ring 10.00, the brace of earrings 6.50, the breathtaking spray 12.50, necklace of crocodile tears 20.00, and the bracelet 10.00. Wear them...it's an adventure.

 

NOTE - Eisenberg Jewelry was incorporated at the end of 1940 or the very beginning of 1941; I haven't been able to confirm the date.  So while they had been making clips for a few years this was the start of a "line" and is here being announced by a store that was excited to carry the new jewelry discovery.

1940

Description

Eisenberg & Sons Original

Eisenberg dresses and Eisenberg jewelry were made for each other...designed with that understanding of American life and American women that has made the Eisenberg label famous.

NOTE - Echoes of the advertising for Irma's "Autographed Originals" from the 1930s.

The Eisenberg Original jewelry matches the amazing Eisenberg Original jacket closures, and of course the clothing is Eisenberg, barring darn it, the hat.

 

Copy of Original Press Photo - 1940

Description

An Eisenberg Original

that unites simple line and intricate detail -- A combination that sets off furs for fall and looks well under a coat later on. Shirred ruching forms giant patch-pockets on bodice and hip. The straight sleeve gains interest from its unusual side closing, fastened by three widely spaced buttons. For the lively touch so essential in fall clothes, there are jeweled flower buttons and a contrasting ascot.

 

NOTE - Sharon owns the original of this image but the seller is still offering copies. The description is from the original press release information on rear.

1940

Description

Eisenberg & Sons Original

Eisenberg Originals in a special Onondaga sheer.

Shown at finer stores throughout America. Write Eisenberg & Sons, 847 West Jackson Boulevard, Chicago, Illinois, for the name of the store nearest you****

NOTE - additions at collars and cuffs were popular Eisenberg details. Given that the advertising was done in grayscale, Eisenberg would choose more often than not to use darker dresses, suits, and jackets with sparkly or light colored accents.  This mistakenly led to the impression that they only did "little black dresses." In actuality the reviews of Eisenberg showings would highlight the color combinations and hues used.

 

1940

Description

Eisenberg & Sons Original

Moonlight over southern seas...and an ensemble in foam white.  Its jacket, bright with jeweled tracery.  Its dress, depending on line alone for its slim, distinguished beauty.

NOTE - I actually have this jacket and will photograph it soon. Interestingly this ad does not have any addresses or other details about Eisenberg other than the label.

 

 

1941

Description

Eisenberg Jewelry Inc.

Sparkling...Flattering...modern in the grand manner. Jewels with a dressmaker feeling, the flair that is typically Eisenberg. Presented, like Eisenberg dresses, by one leading store only in each city.

 

Approximate prices: Bow-knot pin (A) $7.50, Clip (B) $8.50, Clip (C) $8.50, Mecklace (D) $22.50, Clip (E) $7.50, Spray Pin (F) $12.50, Earrings (G) $6. 

A Division of Eisenberg & Sons, Dressmakers

NOTES - It is VERY important to notice that this early in 1941 they are listing the jewelry division as Incorporated, but it's new enough that they are still signing some ads as the Dressmakers they are renowned for being.

1941

Description

Eisenberg Jewelry Inc.

IT'S SNOWING "Eisenberg Ice" FOR CHRISTMAS!

Dramatic new designs in snow white, ruby red and other jewel colors. Eisenberg compacts, too, with fabulous ornaments. Gifts that are so special because these large-cut stones are so rare, because only one fine store in a city can show them.

APPROXIMATE PRICES (subject to Fedreal Excise Tax): Spray clip (A) $15; Cluster clip (B) $15.50: Compact with bird ornament (C) $16.50; Compact with multi-colored stones (D) $12.50; Huge single stone ring (E) $7; Compact with square ornament (F) $10; Gold bow-knot with white stone center (G) $12.50; Two-stone ring (H) $8; Snow white bow-knot (J) $21.50; Bracelet (K) $13.50; Earrings (L) $5.

Merchandise Mart  Eisenberg Jewelry Inc.  Chicago  

NOTE - Having done belts and perfumes, with the jewelry and clothes, now with the cosmetics and vanity items, they are a full design house.

1941

Description

Eisenberg Jewelry Inc.

"Eisenberg Ice"

TO MELT HER HEART

To enthrall her...enslave her...reduce her resistance completely! On Valentine's Day. Crystal or colored stones, big and bright as a Sultan's treasure...designs as new and original as Eisenberg dresses. Each piece hallmarked Eisenberg Original and sold at only one leading store in your city.

Eisenberg Jewelry, Inc.

Merchandise Mart * Chicago

A. Companion Clips, $15.00 a pair, $7.50 each  B. Spray Clip, $12.50  C. Clip, $13.50  D. Bracelet, $14.50  E. Earrings, $3.75  F. Ring, $6.00  G. Compact, $12.50  H. Bowknot Pin, $15.00  J. Clip, $20.00  K. Clip $12.50

Design patents applied for.

(I have no idea what happened to I.)  

NOTES - 1. Samples of ONLY pieces to be patented.

2. The Fish (In brooch form) is shown in the book as are many variations of the "pair of clips."

1942

Description

Eisenberg & Sons Original

Women who love Eisenberg dresses...and live in them...could write a book about their philosophy of clothes. But it all sums up to this: the best economy...now, more than ever...is the dress that feels right because it is right, right in fashion, sound in quality.

Case in point...these two suit dresses in a sheer crepe that drapes beautifully, cleans beautifully, expresses perfectly the personality of Eisenberg Originals.

Eisenberg & Sons, Inc., Merchandise Mart, Chicago

 

A BLOOMSBURG proven-quality rayon fabric woven with Celanese® yarn.

NOTE - at this time you'll see many fabric providers actually sponsoring the advertising of designers.

1942

Description

Eisenberg Jewelry, Inc

Eisenberg Topaz Quartz.

From an Eisenberg collection of genuine Brazilian topaz quartz jewelry set in 14kt gold.

Earrings, $39.50* (approximately 10 carats the pair): Ring, $69.75* (18 to 20 carats): Bowknot Pin*, $65.00 (18 to 20 carats, gold-finish sterling silver)

Sold at the fine store in your city or write to

EISENBERG JEWELRY, INC.

Merchandise Mart, Chicago

*plus federal tax

 

NOTE - While the pin is sterling with Vermeil, the ring and earrings are set straight into 14kt gold; these are the only known pieces of solid gold. The bowknot is shown in the book and I'd love to get someone to show it here.

1944

Description

Eisenberg Original

Enka Rayon in an Eisenberg Original

Portrait...Spring 1944...in a dress of beautiful simplicity. Accents of pastel faille on a Bloomsburg Special Enka Rayon.

Sheer. $35.00 * Franklin Simon, New York * Carson Pirie Scott, Chicago * Joseph Horne, Pittsburgh * Jordan Marsh, Boston

Enka Rayon  208 Madison Avenue, New York 16 NY

NOTE - This ad was actually run by Enka Rayon and they chose to highlight an Eisenberg dress and its availability at some of the most amazing stores of the day.

1944

Description

Eisenberg Originals

A Lovely picture deserves a lovely frame.

For you a deep V-neckline...

a great froth of ruffles on a narrow

dress of Forstmann's chiffon wool,

handsomely belted in snakeskin

 

Eisenberg & Sons * Dressmakers * Jewelers * Perfumers * 222 West North Bank Drive, Chicago

 

NOTE - This shows that belts were made for quite some time, but clearly in limited quantities as I've only seen ONE design.

1944

Description

Eisenberg Original

Eisenberg Collector Pieces

Imported cabochons, hand-set in sterling or gold-plated sterling silver. Superb costume jewelry -- Eisenberg Originals --identified by the famous hallmark.

Eisenberg & Sons * Dressmakers * Jewelers * Perfumers * 222 West North Bank Drive, Chicago

NOTE - This was a bit of a return to the earlier beads and colors used in the 1930s. In large part because supplies were getting low of the imported crystal stones.

Gold-plated sterling is called Vermeil.

1945

Description

Eisenberg Originals

Eisenberg Originals

AMERICAN ICE IN GOLD-DIPPED STERLING

EISENBERG JEWELRY INC *

222 West North Bank Drive, Chicago

JEWELERS * PERFUMERS * DRESSMAKERS

NOTE - They had almost made it, but "AMERICAN ICE" was forced upon them. There were no more Czech stones to be had, at least not in enough quantity of any one type. The war had finally outlasted supply, or the limited trade being brought in. Companies, including Eisenberg, had to substitute with the best local stones they could find.

1945

Description

Eisenberg Originals

Eisenberg's American Ice

Cut-for-lustre stones, perfection of a new American technique...presented in Eisenberg Original costume jewelry, hand-set in sterling silver.

EISENBERG JEWELRY, INC

222 West North Bank Drive, Chicago

NOTE - The "AMERICAN ICE" highlighted in this ad all have a slight blue tint to them.

The American stones were pressed which created much less glow, so the cut was terribly important in the effort to duplicate the luminescence of the missing imported stones. Put a clear "American Ice" piece up against an earlier imported Czech crystal and see what you think. 

 

1945

Description

Eisenberg Originals

Eisenberg Originals.

A dress of crease-resistant Moygashel linen.

 

Eisenberg & Sons * Dressmakers * Jewelers * Perfumers 222 W. North Bank Drive, Chicago 54

Hat by Peg Fisher

 

NOTE - Pretty much the death-blow to my hope for Eisenberg Millinery - if they had done them it would have been around this time, and in this clothing only ad, they would have shown their own.

 

1946

Description

Eisenberg Originals

Wolf & Dessauer

An Eisenberg Original in FORSTMANN wool...suit embroidered with Caviar beads in a French medallion design. Black and Brown.

Wolf & Dessauer

Fort Wayne, Indiana

Hat by Peg Fisher

 

NOTE - This is a department store ad highlighting a designer they carry, in this case Eisenberg. It's also an ad announcing the 50th anniversary of this elite store.

By this time there would have been a complete Eisenberg section in the store offering the clothing, jewelry, accessories, and perfume.

1946

Description - 

Eisenberg Originals

Eisenberg Originals

To match the magic of your evening hous...elegance in sequinned panels, blazing against black or brown rayon crepe.

 

Exquisite Eisenberg Ice© fashioned of sterling silver with hand-set imported stones.

©Trademark Reg. U.S. Pat. Off.

Daniels and Fisher

HOME OF FAMOUS NAMES FASHIONS

DENVER

 

NOTES - 1. Sharon owns this exact dress and it's shown in the book, but not this ad. 2. This is the first time, in my ads collection, we see Eisenber Ice© with a trademark statement. 3. That large brooch is stunning, and readily available as a fake...the original should be this sterling.

 

1946

Description - 

Eisenberg Originals

Eisenberg Originals

Lavishly beaded light-catching sleeves...on a long curving jacket suited to its own skirty. Made of Forstmann wool. About $100.00

Hat by Walter Florell

LEVY'S

HOUSTON, TEXAS

 

NOTES - 1. Eisenberg was not the only one detailing their clothing at this time, but it was done this well only by the premiere names. 2. A hundred dollars was a lot of money, so this suit wasn't for the average working girl. 

 

1946

Description - 

Eisenberg Originals

Eisenberg Originals

Eisenberg creates an especially elegant ensemble -- unites Forstmann's magnificent wool check with ebony-black Persian.

Black and white, blue and black or orange and black. Sizes 10 to 20. Suit $129.75.* Blouse $22.75.

Sally Victor Hat.

*Plus Federal Tax

Titche Goettinger

Dallas

 

NOTES - 1. Irma did love her sleeve detailing. 2. What color combinations! The bolder options would certainly have attracted attention.

 

Late 1940s

Description

Eisenberg Ice*

FLASHES GREEN FIRE

Across a brilliant season flare Firebird colors and the white light of Ice. Fabulous pieces of imported, nearly-natural gems, each skillfully cut and set by hand...flames of emerald, sapphire, ruby, and Ice, or all Ice.

Bracelet 25.00  -  Necklace 24.00

Earrings 6.50 and 10.00

Pins 9.50 to 15.00

Ring 15.00

Prices plus tax.

Eisenberg Jewelry Inc.  

Merchandise Mart   Chicago 54

*Registered US Patent Office